What is Terroir?
Terroir (pronounced tehr-WAHR) is a French word and concept arising from centuries of vintner observations that wines from different regions and vineyards are very different from one another in style and personality. Today the term terroir generally refers to the geographic characteristics of a given place that shape and influence the product grown there. These characteristics include soil type, topography, climate, and vegetation.
The term "terroir" is sometimes loosely used to indicate "a sense of place," but in the context of coffee it refers to the specific land where the coffee plant is grown. Coffee beans are influenced by this location and reflect qualities such as flavors and aromatics, unique to their place of origin.